Rofers play a very important part in construction and remodeling work. Some people can survive a short time with a small plumbing or electrical problem, but most everyone wants a safe roof over their head at all times. Professional roofing companies can incorporated some of the same strategies used in contractor marketing in order to boost their business.
Following the example of general contractors, keeping a good standing with the local Better Business Bureau and chamber of commerce is an easy way to show commitment to their work and community. Many prospective clients will contact one or both of these organizations to inquire about the roofer's reputation.
Another critical component of a roofing contractor marketing strategy is a well designed website. Having a website with pictures of past work and comments from happy clients goes a long way towards making a great impression on customers. Multiple means of contact should also be listed to show that the roofer is available and flexible, depending on the customer's preferences.
Different people like to communicate differently and having a phone number, email, and fax number will give people options. Free tips and advice could also be a feature on the website. When people receive something they usually feel obliged to return the favor. By giving to people before asking for their business, many people will be more inclined to hire the roofer.
Following the tried and true path of a contractor marketing plan could pay big dividends for roofers. Having a good message and making sure the message stays in front of potential customers is a great way to generate business.