Earlier this summer, a new market research report was published that is sure to be of interest to the building and construction industry, in particular the $13 billion roofing industry. Titled “U.S. Roofing Products Market – 2009,” this report “provides the action-oriented executive with up-to-date information on asphalt roofing shingles, other asphalt products and coating materials, metal roofing and roof drainage equipment, single-ply plastic and rubber membrane roofing, and pre-cast concrete and clay roofing tiles.” All of this is according to the research firm that compiled the research report’s data, Catalina Research.
Running 211 pages, the publication is chock full of major findings about the roofing product industry, roofing industry and market trends, roofing product shipments, roofing contractor business trends, and residential roofing improvement market and factors driving demand. Some of its highlights include:
- The demand for higher value roofing products is increasing despite the downturn in the overall housing market.
- Roofing industry profits (across some segments) have witnessed a boost in spite of the global recession.
- Federal programs that promote energy-efficiency building will benefit roofing product manufacturers as the ‘go green’ push continues.
In addition, the report compiles, calculates, analyzes, estimates and forecasts U.S. Department of Commerce roofing contractor survey data. According to the governmental department, the roofing contractor industry “comprises establishments [that are] primarily engaged in roofing. This industry also includes establishments treating roofs (i.e., spraying, painting, or coating) and installing skylights. The work performed may include new work, additions, alterations, maintenance, and repairs.”
With recession-crunched homeowners turning to repair and upkeep work in an effort to save money, all of this spells good news for family-owned roofing contractors who can provide all of these high quality roofing service options at affordable price points.
Indeed, family owned and operated roofing contractors across the country are growing in leaps and bounds despite the volatile economy. By providing high quality residential and new construction roofing with a small but fully dedicated team of professionals, such roofing contractors enjoy unmatched buying power that allows their roofing pricing to be extremely competitive-just what cash-strapped homeowners want to hear in the midst of an ongoing recession.
Family owned roofing contractors also provide an unparalleled level of service to their clients. From commencement right down to the last detail of clean-up, their services strive to be first class and impeccable with the goal of fulfilling a commitment of complete customer satisfaction 100% of the time.
In its own industry report IbisWorld, the provider of the largest collection of Industry Reports in the U.S., points out that the roofing contractor industry “is characterized by a high degree of competitiveness.” In 2008, its team of experts estimated that there were 120,000 roofing enterprises with a revenue growth of -9.1%.
By providing timely service and workmanship to homeowners and demanding builders, a small niche of roofing contractors have managed to outperform this decline and actually thrive. In fact, a select few have managed to leverage their professionalism, work ethic, consummate attention to service and family values-even in an overly saturated residential roofing market-and catapult themselves to success.