If you want your staff to dress appropriately for work, then you might have decided that you need to introduce corporate clothing.
Here’s how to get it right first time.
1. You’ll want to decide why your staff need to wear corporate clothing, and what you want it to achieve. Are you fed up of your customers seeing your staff in ripped jeans and dirty T shirts? Do your on site engineers look like they could do with smartening up? Are you worried about the safety of your staff whilst on jobs?
2. You’ll need to establish what you need your corporate workwear for. Are you a small shop? Firm of painters? Electricians? Mechanics? Different roles will require different sorts of clothing.
3. It’s important to determine what sort of work clothing will be required. You might want polo shirts and fleeces, or perhaps T Shirts and sweatshirts will be most appropriate. Will your staff be working indoors or outdoors? Will they be working in the rain?
4. You might need your corporate workwear to have certain features, such as big pockets, or hoods, or maybe you’ll need high visibility workwear, or warm gloves.
5. It’s essential that the corporate clothing is durable and well made, so that it is long lasting. If you know that your staff demand a lot from their clothing, then you’ll want to get it right, and not have to keep replacing it.
6. You might want to get your corporate clothing embroidered with your company logo and contact details on, so that your name and number is visible to everyone who sees your staff. In the same way that you have business cards, your shop details on your carrier bags, and your vans have your logo and website address on, why shouldn’t your clothing too?
7. You’ll want to give a professional impression to your customers, so that they can be confident that you can do a good job. Looking smart shouldn’t be as important as having the skills and experience, but first impressions count.
8. Your customer will appreciate the smart nature of your staff. Perhaps your engineers turn up when a pipe has burst, or a car has broken down, or to fit a kitchen or fit a new roof you’ll want corporate workwear that looks smart and suitable.
9. As well as looking smart for your customers, you’ll want clothing that will set you apart from competition. You’ll want to stand out for all the right reasons. You might have the best products, and the best service, or the most qualified and experienced engineers, but if your staff don’t look good, customers will go elsewhere.
10. No matter what work clothing you buy, you’ll want to make sure that you get value for money. The cheapest corporate workwear isn’t necessarily the best value if it has no pockets, or needs replacing every month. The most expensive corporate clothing might be offer the best value for money, if it lasts s long time and fits well.
Now you know what to look for, perhaps now is the time to buy the right corporate clothing.